I’d like to think that from a marketing perspective, I put my best foot forward. I don’t just put books on a table, I’ve got a nice display. I give away posters with every purchase. I promoted my attendance with blog posts, Twitter, Instagram, Facebook, and even some Facebook advertising. I went through the effort of wrapping Angst in a fancy new cover. Also, my muses always draw in a crowd, because they’re amazing.
I sold 50 books. It wasn’t my best con, but it was far from my worst. There were approximately 3,000 – 5,000 people who attended (that’s the word-of-mouth count and not official). So, maybe, 1% of the people attending braved a purchase. While these sales didn’t exactly feel worldly, people from around the world purchased a copy of Angst, and that was cool. I spoke to several dealers who were unhappy with the con, one who said his sales were half of last year’s. I was a little disappointed because I was looking for more exposure, but I felt worse for other dealers because this is their living. If there was any one thing that irked me, it was the fact that the hard-to-find list of dealers on the Midamericon web site didn’t link to my web site. I spent quite a bit of money on booth fees and badges, so this should have been easy, and I did ask. It may not have affected my sales, but it certainly didn’t help my exposure.